Janne Backman

I work as Head of Service Business Development at Raute, helping shape how we define, package, and deliver our service offering across the company. My background combines engineering and business development, and I’m particularly interested in how service value can be made clear and measurable for customers.

Before Raute, I worked in hospital diagnostics services, where I focused on commercializing service concepts and making their impact visible for customers. That experience shaped how I approach service design and value communication.

Development happens through collaboration. I value the opportunity to work with professionals from different disciplines and to combine technical expertise with commercial thinking. Understanding our customers’ challenges and turning them into clear, value‑driven solutions is at the core of what I do. Meaningful challenges and continuous improvement keep me engaged.

My previous experience with outcome-based agreements gives me a practical perspective on how to build and implement these models. For me, the key question is always: how can we identify, prove, and communicate the real value of our services?

When we succeed in that, it becomes a true competitive advantage.