Hand-drawn illustrations add warmth and a human touch to the visual identity. They are used to explain
abstract or complex ideas, such as strategies and information graphics.
Illustrations should be simple and low in detail, focusing only on what is essential for clarity. They are
mainly used in instructional, explanatory, and internal materials.
Illustrations support the overall brand system and are used when photography or 3D cannot communicate the idea.
Use Raute color palette when creating illustrations.
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If the illustration requires additional colors (such as warning yellow or red), you can use them in moderation.
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