The first thing a website user subconsciously searches for on a website is trust. “Is the data or data source reliable?”
Look and feel of the images should reflect Rautes global expertise in wood products technology and a partnership with it’s clients.
Look and feel of the images needs to be clear, fresh (modern) and easy to understand.
› No static live images of the machines. (Active catalog)
› The color temperature of the images is technically cold / cool
› No static live images of people. (Active catalog)
› Ethnic and gender diversity should be visible.
› Helmets and protective gear are in use.
› Convincing views of different plantation forests (Static Catalog)
› Diversity of different species of trees is visible.
› High quality images of end products / applications. (Static Catalog)
› Pictures of veneers, plywood and LVL.
› Versatility of applications clearly visible.
Clear overall view of the line or machine
Understandable contexts and data summaries
The staff pictures
1. Effects
› Stylized exploded views, technical drawings