Layout principles
Clear layouts create clear communication. Use space, hierarchy, and alignment consistently to maintain a recognizable brand experience.
These grids are recommended starting points, not fixed rules. They provide a flexible structure for creating balanced layouts while allowing the composition to adapt to content, imagery, and format requirements.
Consistent margins, alignment, and sufficient white space are more important than strict adherence to a specific grid.
Vertical
| Format | Recommended Grid |
| A4 Portrait | 6 columns |
| Letter Portrait | 6 columns |
| 9:16 | 6 columns |
For formats not listed in this table, use the closest matching grid as a starting point and adjust based on the proportions and content of the layout.
Horizontal
| Format | Recommended Grid |
| A4 Landscape | 8 columns |
| Letter Landscape | 8 columns |
| 16:9 | 12 columns |
| Square (1:1) | 6 columns |
For formats not listed in this table, use the closest matching grid asa starting point and adjust based on the proportions and content of the layout.
Examples - Vertical
Examples - Horizontal
