Raute Brand
The Raute brand reflects who we are: a trusted partner with deep expertise in wood products technology, built on professionalism, integrity, and a strong understanding of our customers’ business. It is visible in how we act, communicate, and deliver value – every day, in every interaction.
Our brand connects us with all stakeholders: employees, customers, partners, investors, and local communities. It shapes how we are recognized and remembered. Consistency strengthens credibility, supports our business, and helps us stand out.
These guidelines define how the Raute brand is expressed in practice. They provide clear direction on visual identity, including logo, colors, and typography, and support consistent communication across all touchpoints.
The guidelines are intended for everyone who contributes to communicating Raute, across all channels, from presentations and documents to digital and physical environments
Raute brand
The Raute brand reflects who we are: a trusted partner with deep expertise in wood products technology, built on professionalism, integrity, and a strong understanding of our customers’ business. It is visible in how we act, communicate, and deliver value – every day, in every interaction.
Our brand connects us with all stakeholders: employees, customers, partners, investors, and local communities. It shapes how we are recognized and remembered. Consistency strengthens credibility, supports our business, and helps us stand out.
These guidelines define how the Raute brand is expressed in practice. They provide clear direction on visual identity, including logo, colors, and typography, and support consistent communication across all touchpoints.
The guidelines are intended for everyone who contributes to communicating Raute, across all channels, from presentations and documents to digital and physical environments
Raute Design Drivers
Design Drivers guide everyday decisions at Raute.
They apply whenever we design, build, sell, deliver, service, or communicate anything with the Raute name on it. Not as rules, but as shared thinking that helps us make better choices and create a consistent Raute appearance, together.
Tone of Voice
Clear, purposeful, and trustworthy - guiding decisions for the long term.
Our tone of voice reflects how we think, decide, and communicate across the organization. We speak with clarity and confidence, name what matters and what it means, and connect today's choices to long-term impact in complex environments.
For more information about the Tone of Voice, download the full Brand Guide.
Core brand elements
