Logo

The logo colors must never be altered and should always follow the defined color values. CMYK values are used for print applications and RGB values for digital materials. 

The logo colors are reserved exclusively for logo use. See brand color palette ».

Clear space and minimum size requirements ensure the logo remains visible, legible, and consistent across all applications.

CLEAR SPACE

Always leave sufficient clear space around the logo to ensure visibility and impact. No other elements enter this space.

LOGO MINIMUM WIDTH

20 mm / 64 pixels

The logomark may be used on its own in special cases, e.g., in small square spaces.

The logomark is available in color, black, and white. The monochrome versions are separate, approved assets and must not be recreated.

Clear space and minimum size requirements ensure the logo remains visible, legible, and consistent across all applications. 

CLEAR SPACE

Always leave sufficient clear space around the logomark to ensure visibility and impact. No other elements should enter this space.

LOGOMARK MINIMUM WIDTH

7 mm / 22 pixels

The minimum size for all Raute logomark versions is 7 mm or 22 pixels wide.

In standard rectangular and square layouts, the logo is placed in a corner, typically the top-left. Other corners may be used when the composition requires it.

Always size the logo appropriately and leave sufficient clear space around it.

Other applications, such as events, signage, and merchandise, may follow different placement principles, which are shown in the relevant sections of this document. Examples are provided throughout to guide correct usage in each context.

In digital environments with limited space, the logo mark may be used on its own to ensure clarity and recognizability. This applies in contexts such as favicons, mobile app icons, social media profile images, and other small or square-shaped formats where the full logo cannot be used effectively. In these cases, simplicity and legibility take priority over the full logo lockup.

In small digital banners and narrow web applications, spacing and safe areas may be adapted as needed to maintain clarity and visual balance.

SMALL DIGITAL SPACES

In small digital environments with limited space, such as social media profile pictures, we prefer the logo mark instead of the full logo. The Raute name should still appear elsewhere in the application or context to ensure the connection to Raute remains clear.

QR CODES

QR codes may include the approved color logo mark at the center, provided scannability is maintained.

COLOR VERSIONS

In digital applications, use the color logo whenever possible. The white logo may be used on dark backgrounds. The black logo is reserved for special cases where color reproduction is not possible or appropriate.

The Raute logo is used across a wide range of applications, and its implementation may vary depending on the context.

On workwear, the logo is placed as a large version on the back and a smaller version on the left chest.

Choose the approved logo version that provides the strongest contrast and visibility on the garment. The full-color logo is typically used on light garments, while the white or black monochrome versions may be used when required for legibility.

The official Raute logo is available for download in standard formats (PNG, JPG, and other commonly used file formats). Always use the original logo files and follow the Raute brand guidelines when applying the logo. 

If you need a vector version of the logo (e.g., AI, EPS, or SVG) for professional printing, signage, or other special applications, please contact the Raute Marketing and Communications team for assistance. Raute logos are trademark-protected assets, and the correct logo version should always be used.