Colors
Our color palette consists of primary and secondary colors. Raute Blue and White form the foundation of the brand identity and should dominate most applications. Nature Green is also a primary color, but it should always play a supporting role to the blue-and-white core.
White is an active part of the palette and should be used generously to create clarity and balance.
Secondary colors may be used to add hierarchy or variation, but always in moderation and secondary to the primary palette.
Primary colors
| Preview | Description | Use |
|---|---|---|
| Raute Blue | PANTONE 7461 C90 M40 Y20 K0 R0 G123 B194 #007BC2 RAL 5015 | |
| White | PANTONE White C0 M0 Y0 K0 R255 G255 B255 #FFFFFF RAL 9016 | |
| Nature Green | PANTONE 354 C76 M0 Y100 K0 R0 G121 B26 #00B51A RAL 6038 | |
| Calm Grey | PANTONE Cool Gray 1 C C0 M0 Y0 K10 R240 G240 B240 #F0F0F0 RAL 7035 (Light Grey) | |
| Black | PANTONE Black C0 M0 Y0 K100 R0 G0 B0 #000000 RAL 7016 |
Secondary colors
| Preview | Description | Use |
|---|---|---|
| Future Blue | PANTONE 298 C66 M8 Y0 K0 R0 G77 B123 #34B6E4 Tinted 40% and 15% shades may also be used. |
Hierarchy - color weights
Our color hierarchy is led by Raute Blue and White, which should carry the greatest visual weight in most applications.
Nature Green, Calm Grey, and Black are supporting colors, while secondary colors are used sparingly for emphasis and variation.
Color combinations
Always use approved color combinations to ensure readability, accessibility, and visual consistency across all brand materials. These combinations are designed to maintain strong contrast and preserve Raute’s recognizability in both print and digital use.
