Typography
Our primary typeface is Montserrat, used consistently across all brand applications to create a unified visual voice. The core weights are Light, Semibold, and Bold, supported by Regular, Italic, and Extra Bold for specific applications.
Light is the preferred weight for body text. Semibold and Bold are used to create hierarchy and emphasis, while Extra Bold is reserved for selected headline applications. Other weights should be used sparingly and with a clear purpose.
Main font styles
Editorial headlines
Our typographic style is based on sentence case. Headlines are typically set in Montserrat Bold and Raute Blue, with Montserrat Semibold in black available when a lighter hierarchy is needed.
Supporting headings
All caps may be used for smaller supporting headings to create hierarchy and structure around the main message.
Statement headlines
We use Statement Headlines to create a strong visual impact and emphasis in selected applications. This style uses Montserrat Extra Bold in all caps with tight leading and is reserved for primary messages in communication that benefits from a more expressive visual treatment.
Statement Headlines are used only when all three conditions apply:
- The headline represents the primary message
- The message benefits from strong visual emphasis
- The communication is designed rather than purely informational
Examples
The examples provided in this table are intended to give a general understanding of typographic usage and hierarchy.
Raute Blue is also an integral part of the typographic system. It is encouraged to use Raute Blue for headlines, subheadings, and call-to-action elements to strengthen brand recognition and create clear visual emphasis within layouts.
Office environment
For Microsoft Office environments, such as PowerPoint and Word, Raute uses Aptos as the standard system font.
Language
English
Local languages may be used where appropriate to meet audience needs, but when content is written in English, Raute follows American English (US) spelling and conventions.
Asian languages
For Asian language applications, local system fonts should be used to ensure proper character support
and readability. The selected typeface should align with Raute’s clean and simple visual identity.
In marketing and branded materials, Noto Sans is used for Asian languages whenever possible. Typography should follow the same principles as Montserrat, with clear hierarchy and restrained styling.
